Digital Operations
What belongs in an outsourced digital operations scope?
Define tasks, approvals, reporting and account access for a small business working with an external digital team.
· Digital Department
Name tasks and outputs
“Manage our digital work” is too broad to measure. List product uploads, order checks, advertising changes, buyer messages and site maintenance separately. State the expected output and the channel for each task.
Set approval and exception rules
An external team can execute daily work, while the business approves prices, budgets, unusual returns and legal claims. Decide who gets called when checkout stops working.
- Account ownership and role-based access
- Approval thresholds for spend and pricing
- Task request, delivery and correction process
- Weekly reporting and meeting cadence
Review the scope monthly
Workload changes as orders and channels grow. Review completed tasks, decisions waiting on the owner and new needs each month, then update the written scope.