Digital Operations
What should a first-week digital operations audit cover?
Map sales, ads, analytics and customer flows before an external team changes a live business system.
· Digital Department
Map the working system first
The new team should inventory domain, hosting, payment, marketplace, advertising, analytics and customer contact accounts before changing settings. Record the actual owner, administrators and recovery route for each account. This prevents access problems later.
- List live sales channels and owners
- Map the last 30 days of order and inquiry flow
- Check critical integrations and error alerts
Test the revenue path end to end
Find a product, add it to the cart and trace a test order through payment, stock deduction, notification and invoicing. Check separately that an ad-driven form inquiry reaches the right person. Use a sandbox or low-risk method for payment tests.
Turn findings into decisions
Rank findings as outages, data errors or improvements. Give each item an owner, expected effect, approval requirement and review date. The result is a measurable queue rather than a vague promise to fix everything.
