Digital Operations
A 30-day digital operations plan for a small business
Prioritize accounts, sales flows, measurement and reporting during the first month of digital operations.
· Digital Department
Week one: accounts and access
Inventory the domain, website, marketplaces, advertising, payment and analytics accounts. Record account ownership and two-factor authentication. Fix failures that block checkout, inventory accuracy or customer contact first.
Weeks two and three: the sales flow
Write down every step from order receipt to delivery. Use a test order to verify how product data, stock, payment, invoicing and shipping events move between systems.
- Review content and pricing for top products
- Test mobile checkout and contact forms
- Verify GA4 and ad conversion events
- Assign an owner for returns and customer replies
Week four: establish a report
Revenue alone is not a useful operating verdict. Put order contribution, returns, ad spend and unresolved issues in one weekly report. Choose the next month’s three priorities from that evidence.