Measurement and Analytics
How to manage consent and conversion measurement together
Respect visitor choices while keeping analytics and advertising measurement understandable.
· Digital Department
Make choices affect behavior
Test that a visitor’s consent choice changes tag behavior. Evaluate optional technologies under current platform guidance and applicable privacy requirements. A banner alone does not prove correct implementation.
Expect measurement differences
Consent and browser limits can affect analytics. Compare ad-platform, GA4 and actual orders over the same period and with clear definitions. This guide is not legal advice; have the implementation reviewed where needed.
- Tag behavior before consent
- Accept and reject flows
- Preference changes
- Consistency with the privacy notice
Retest after changes
When adding a pixel or tag, test every consent choice again. Record tag-manager changes with dates and owners.