E-Commerce Infrastructure
An e-commerce product catalog checklist
A practical way to keep SKUs, variants, images, descriptions and prices consistent across channels.
· Digital Department
Define each sellable variant
Sizes and colors of the same model are distinct sellable items. Give each one a unique SKU and map its barcode, cost, stock and images. Missing variant data increases wrong orders and returns.
Answer the buyer’s questions
State clearly what the product is in the title. Put dimensions, materials, use and package contents where shoppers can find them. Use images that accurately represent the actual item.
- Unique SKU and correct category
- Consistent dimensions and attributes
- Clear price, delivery and return information
- Descriptions readable on mobile
Check before publishing
Open sample products on desktop and mobile. Test variant selection, stock, price, add-to-cart and checkout. Keep the bulk-upload error report and fix issues at product level.